Amazon is capturing the lion’s share of U.S. ecommerce growth. In 2016, they generated more than half of all U.S. ecommerce growth in 2016.
How can any ecommerce business compete? What does your business have that Amazon doesn’t?
Stores.
If you’re a bricks and clicks retailer, then you have the potential to deliver something Amazon can’t – an omnichannel experience. Said differently, you have the potential to delight customers whether they feel like shopping online, in stores, or both.
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According to a Blackhawk Engagement Solutions Study, 86% of online shoppers would consider purchasing digitally and picking up in a store to save $10 on a $50 item. Also, according to Pixel Media, more than 80% of U.S. shoppers want the ability to check for nearby product availability
These are just two reasons why so many retailers offer customers the option to Buy Online and Pickup In Store.
Buy Online and Pickup In Store, also known as Click and Collect, offers incredible benefits. Customers enjoy picking up an item today, instead of waiting for shipment. And they especially enjoy saving on shipping costs. Retailers reduce shipping costs and increase basket sizes. It’s a win-win. And it’s a win-win that isn’t available to pure-play ecommerce businesses.
Watch this slideshare to learn:
- Customer benefits from buy online pickup in store programs
- Retailer benefits from click and collect
- Challenges to running an effective buy online pickup in store program
- Solutions to ensure a winning click and collect program