Turning Today’s Smart Shoppers into Loyal Customers

When you ring up a sale with a brand new customer, whether online or in a store, is that the end of the relationship? Or is it just the beginning? In her best-selling book “The Membership Economy,” Robbie Kellman Baxter makes a clear case for the latter. The economics...

3 Strategies to Fulfill Like Amazon

If Amazon reduced shipping costs by just 1 percent, it would save $162 million. Amazon spent $16.2 billion on shipping in 2016. We can be certain that it is spending millions to improve and optimize its shipping processes. Ecommerce merchants can take advantage of...
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