At least 30% of all products purchased online are returned. And of those, 22% are returned because the product received looks different from what was expected. This can be especially true for specialty retailers selling customizable products. What will my custom wedding gift bags look like? How will those monogrammed champagne glasses look?

With billions in lost profits at stake, online retailers are increasingly offering product configurators that help design a product, as well as provide 3D visualization of the finished product’s appearance. For example, see a product configuration from My Wedding Reception Ideas’ website.

LiquidPixels Photorealistic Product Configuration

Pulse Commerce’s clientele include several specialty gifts and personalized goods retailers. Photorealistic product configuration using dynamic imaging is one of the game-changing capabilities we could provide to help compete more effectively. In fact, analysts estimate that custom products can double conversion rates.

This is why Pulse Commerce partnered with LiquidPixels to bring dynamic imaging and product-configurator features to our clients’ retail and B2B websites. Pulse commerce serves a number of specialty retailers with custom offerings, including My Wedding Reception Ideas (MWRI).

Here’s what three CEOs had to say on this topic:

Raymond Miller, CEO of My Wedding Reception Ideas:
“From customer feedback and tough industry competition, we at MWRI realized years ago, the need for a robust online proofing system to allow our customers to view their personalized products before purchasing. My Wedding Reception Ideas and Pulse Commerce partnered with LiquidPixels to develop a robust online proofing experience so customers are confident their wedding decorations, favors, or gifts are personalized just the way they want.” says Raymond Miller, President of My Wedding Reception Ideas. “MWRI has been a Pulse Commerce client for years, creating a solid relationship, trust, and confidence that Pulse Commerce would be able to deliver exactly what MWRI needs to offer an exceptional shopping experience to their online customers.”

Steve Kristy, CEO of LiquidPixels
“Dynamic imaging is now a requirement — essential for being competitive and providing the best possible shopping experience for online shoppers,” said Steve Kristy, LiquidPixels CEO. “What was previously a luxury has now become a staple for e-commerce sites. We’re leading the innovation and happy to help partners such as Pulse Commerce show their merchants that dynamic imaging is a necessity and how quickly it can provide value.”

LiquidPixels solutions power a wide range of what are called “product configurators.” Product configurators allow shoppers to quickly design a nearly unlimited range of product concepts and preview them instantly online. Users can mix, match, add and delete objects such as furniture, clothing, custom text, patterns, textures, and colors. Retailers, interior designers, manufacturers, marketers and any online business that relies heavily on images can benefit from these solutions.

Manish Chowdhary, CEO of Pulse Commerce
“E-commerce has never been so competitive. Barriers for entry are very low, which has skyrocketed the number of online stores and dramatically reduced switching costs for shoppers,” says Manish Chowdhary, CEO of Pulse Commerce. “Customer experience has now become the main battleground for merchants trying to stand-out in the crowd and captivate shoppers. Only those who deliver an outstanding personalized experience stand a chance, and that’s why this partnership is so important.”

Pulse Commerce is a leading provider of enterprise order management and unified commerce solutions, which enable established merchants to leverage all aspects of omnichannel commerce using a single cloud-based system. We are on a mission to level the omnichannel playing field for mid-market merchants, delivering enterprise strength ecommerce capabilities via cloud-based solutions. Our Order & Inventory Platform, Ecommerce Solution and Point of Sale (POS) Solution combine to enable retailers to deliver stellar omnichannel services.