Since the beginning of ecommerce, retailers’ sales, marketing, and fulfillment channels have been converging.
- Sales: Consumers research online and shop in stores.
- Marketing: Marketers reach the same individual customer via email, online ads, and social media.
- Fulfillment: Increasingly, retailers are using stores to service online orders, while at the same using online capabilities to improve store experiences.
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Savvy omnichannel retailers are continuously upping their game to bring consistently outstanding experiences to consumers, regardless of whether they are online, in stores, or on the phones with a contact center rep.
Some of the most successful are deploying ship from store programs to increase customer experience and profits. They fulfill an increasing proportion of online orders by shipping from stores, instead of from warehouses. Merchants like ToysRus, GameStop and Nordstrom have generated tremendous gains by using this approach. Benefits include:
- Faster and Cheaper Delivery: Shipping from the store closest to the customer
- Optimizing Inventory: Increasing inventory turns by shipping from overstocked stores
- Saving a Sale: Shipping from stores when an item is out of stock in warehouses
See our slideshare to learn how ship from store strategies increase inventory turnover, deliver orders faster, cut shipping costs, increase available SKUs and reduce working capital requirements.