There is growing evidence that consumers like to shop across multiple channels, and the ones that do drive the biggest profits for retailers. Nearly all of the largest retail chains in the U.S. are taking notice—throwing time and money into omnichannel technologies and strategies that more closely link their stores with the web.

‘Customers that shop with us in multiple channels spend three to four times more than a customer that shops in one channel.’ Michael Koppel, chief financial officer, Nordstrom

At the same time, originally web-only retailers such as Warby Parker and even Amazon are expanding into bricks-and-mortar, seeking the optimal balance between online and offline sales.

But there are significant costs and challenges associated with linking back-end order and inventory management systems to enable order-taking from stores, websites and mobile apps. Plus, some merchants do it better than others.

As Amazon’s dominance grows and foot traffic declines in stores across the country, in many ways store-based retailers’ very survival depends on how quickly and effectively they can adapt to ever-growing consumer demands.

In this comprehensive report from Internet Retailer you will learn how the Top 500 retail chains and web-only players are adopting successful omnichannel strategies to drive incredible sales growth and improve customer experience.

Learn which retail chains and web-only players are adopting the most successful omnichannel strategies, and how they’re driving sales growth as a result.

This whitepaper includes a breadth of useful insights:

  • Survey: What consumers really think about omnichannel
  • Profiles: In-depth profiles on the omnichannel strategies of the Top 30 retail chains
  • Data: How e-commerce sales compare to physical stores, and How e-commerce sales compare to physical stores
  • Thought Leadership: Discussion with Pulse Commerce CEO, Manish Chowdhary

“Traditionally, warehouse management systems handled inventory in the distribution centers, retail merchandising systems handled inventory on the shelves in stores, and enterprise resource planning systems managed the inventory in the supply chain. For retailers wanting omnichannel fulfillment capabilities, breaking down these three different silos becomes very difficult. Unless the retailers truly implement a best-in-class order management system that acts as glue for all three systems and provides real-time visibility of inventory and fulfillment logic, he adds, retailers are going to struggle to successfully implement omnichannel strategies.”

Manish Chowdhary, CEO, Pulse Commerce.