The Shopify Plus retailer roster is full of inspiring stories of high growth merchants. While every merchant is using the same Shopify technology platform for their ecommerce storefront, their growth stories are all different. Different categories, different merchandising strategies, different marketing and pricing tactics.
As is the case for all other businesses, retailers have to adapt as they grow. Processes that work well at the $5mm annual revenue mark typically begin to break down as retailers approach doubling in size.
High growth typically causes
order fulfillment and inventory management processes
to buckle under the pressure of higher volume and more complex operations
Following are the other common growth initiatives that can stretch fulfillment and inventory management processes within an organization – challenges that require a technology upgrade in order to scale.
|Growth Initiative||Fulfillment, Service, and Inventory Management Challenges|
|Addition of new sales channels:
Marketplaces, Brick & mortar stores, Popup Stores
| Late Shipments and More Returns
|Addition of new warehouses and fulfillment centers|| More Stockouts or Capital Tied up in Overstock
|Addition of new product categories and suppliers and products|| Slower Time to Market and Product Information Errors
|Sales and Volume Growth|| Slower Customer Service with Fewer First Contact Issue Resolutions
|Omnichannel Strategy|| Systems breakdown between Cross Channels and Data Inconsistency
Shopify Plus Inventory and Order Management Software by Pulse Commerce is purpose built to streamline each of these challenges, plus many others.
What is an Enterprise Order & Inventory Management Platform?
At it’s core, the platform keeps important data synchronized across commerce systems – ecommerce website, ERP, Accounting, CRM, Supplier Systems, etc. It maintains a real-time view of all orders, inventory, customers, products and promotions across all sales channels and fulfillment centers.
This real-time 360-degree view of the business, coupled with intelligent workflows, gives the order and inventory management system powerful capabilities that helps Shopify merchants grow with scale. The platform helps merchants:
- optimize inventory across fulfillment centers;
- orchestrate real-time, automated business decisions that ensure orders are fulfilled accurately and on time;
- synchronize vendor and product information across systems; and
- empower customer service representatives to resolve customer issues, regardless of the sales channel for the purchase
Following are just 4 ways you can benefit from adding the Pulse Commerce Order and Inventory Management Platform to your Shopify ecommerce operations:
- Inventory Management and Optimization Increase inventory turns by reducing stockouts and reducing overstocksYou’ll gain a real-time view of inventory across all websites, brick-and-mortar stores, warehouses (including Amazon FBA), and fulfillment centers. With that insight available to all of your systems, you can manage operations more efficiently.
- Allocate and track inventory across multiple locations.
- Track inventory turns and profitability by item, sku, or vendor to optimize purchasing.
- Use ‘Days of Stock’ reports to avoid stockouts.
- Distributed Order Management with Intelligent Order Routing
Ship from the ideal fulfillment center to ship faster, ship cheaper, or increase inventory turns.With knowledge of inventory levels at every location, the Pulse Commerce Order Management System (OMS) for Shopify can send new orders to the optimal fulfillment center. And merchants can choose their criteria:
- Ship faster:
- Sends order to the center closest to the customer.
- Order splitting – The OMS can split an order between 2 or more fulfillment centers to speed up delivery time or to facilitate drop-ship fulfillment.
- Optimize inventory:
- Send the order to the center least likely to run out of an item.
- Ship from a store that is sitting on too much stock.
- Product Information Management Onboard new suppliers and products once, and easily synchronize your Shopify store with other systems.Imagine a streamlined onboarding process? Import a new product catalog without incident, edit product information in an intuitive interface, and then syndicate the information to your Shopify ecommerce site, brick-and-mortar stores, and online marketplaces. What can be an error-prone distraction becomes a simple process.Better product information leads to higher conversions, and also cuts down on returns.
- Customer Service Give contact center team members access to a single view of all orders, customers, inventory, products and promotions.Give your contact center the tools they need to quickly handle Shopify order and return inquiries. End the days of logging in to an order system, a CRM, and an inventory management software to resolve a single issue.To illustrate, consider a customer purchases an item online, and realizes afterwards that it’s the wrong size. The customer calls the contact center to modify the order. With an OMS, the CSR logs into a single system. Then:
- The CSR can look up the order by customer name, by phone number or by order #
- The CSR can modify the order, after first ensuring that the item is available in inventory
- The CSR can even offer the customer to pick up the modified order at a local store
Without an OMS, the CSR might have to log into more than one order system just to find the order. Then the CSR has to log into a separate inventory system to ensure the item is in stock prior to modifying the order. And, the offer to pickup in a store is near-impossible to manage.
We’ve just scratched the surface of the benefits of a Shopify Plus Order & Inventory Management platform. To learn more about how an Enterprise OMS can benefit Shopify Plus merchants, contact Pulse Commerce Sales to schedule your personalized 1-on-1 demo.
You can get a better sense for the financial benefits of an OMS by reviewing our Order Management System ROI Calculator. And, it’s prudent to know that all order and inventory management software are not created equal. To learn more about the downside of a “light” OMS, read, The 9 Deadly Sins of a Light Order Management System.