Website Monitoring and Analytics
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags.
Knowing what exact search phrases customers use to find your products or services enables you to maximize the available search engine traffic. With a database of over 36 Billion searches tracked over 12 months, KeywordDiscovery is the most comprehensive keyword research service available. It can help you identify the keyword that your customers are using, related keywords you need to look at, common spelling mistakes as well as how your industry keywords are impacted by seasonal search trends.
IBM Unica (formerly Unica Corporation) is a leading global provider of enterprise marketing management (EMM) software and services. Focused exclusively on the needs of marketers, IBM Unica delivers the most comprehensive EMM suite on the market. IBM Unica Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. Offered on premise or on demand, IBM Unica’s solutions deliver key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management.
Neustar Webmetrics is a leading provider of collaborative performance management services for complex web ecosystems. Neustar Webmetrics’ website testing and monitoring services are used by companies and SaaS providers that want to ensure online performance, competitive advantage and a positive end-user experience. Neustar Webmetrics’ services test, monitor and measure the performance of websites, web transactions, web services and streaming media to ensure 24/7 uptime and performance integrity.
Alertra is a leading provider of Internet server monitoring and alerting services. Alertra monitors the availability, performance and security of Internet-connected devices. The company provides timely alert notifications and access to detailed reporting. Since April, 2000, Alertra has provided monitoring services to more than 10,000 businesses and other organizations.
Google Analytics is the next-generation web analytics tool from Google that shows you how people find your site, how they navigate through it, and how they become customers. In much the same way that the Google search engine has made it easy to use powerful search technology, Google analytics brings a new accessibility to enterprise-class web analytics. This makes it possible for all advertisers, publishers, and website owners to improve their online results.
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