by Garima K. | Nov 29, 2017 | Blog, Conversion and Optimization
One of the most important and potentially expensive decisions that an online retailer can make is whether or not to offer free shipping. Over 2 million Google searches each month in the United States include the phrase “free shipping.” Most online merchants have at...
by Garima K. | Sep 19, 2017 | NonBlog, Ecommerce Platform, Webinar, Conversion and Optimization
If you’re an online retailer who sells custom products, then you know how hard it is to boost online conversion rates and reduce returns. Customers are unsure what the final product will look like. And if it doesn’t meet expectations, returns and dissatisfied...
by Garima K. | Sep 5, 2017 | Blog, Order Management System, Customer Service & Loyalty, Conversion and Optimization, Marketing and Merchandising
Every merchant wants to: Convert first time shoppers into loyal customers Increase the lifetime value of their customers (CLTV) Reduce customer acquisition costs as a percentage of CLTV The most direct way to gain repeat business is for customers to subscribe to...
by Garima K. | Aug 7, 2017 | NonBlog, Inventory Management, Omni-channel Commerce, Slideshare, Conversion and Optimization
Since the beginning of ecommerce, retailers’ sales, marketing, and fulfillment channels have been converging. Sales: Consumers research online and shop in stores. Marketing: Marketers reach the same individual customer via email, online ads, and social media....
by Garima K. | Aug 1, 2017 | NonBlog, Order Management System, Whitepaper, Conversion and Optimization
According to Boston Retail Partners’ 2016 POS/Customer Engagement Survey, 85% of retailers indicate that unified commerce is a top priority. Why? Customer expectations are increasing every day. For example, according to Forrester Research, 25% of online shoppers now...
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by Garima K. | Jul 11, 2017 | NonBlog, Webinar, Conversion and Optimization
Would your business benefit from a 325% increase in email clicks? Or a 300% increase in leads from landing pages? If you’re performing A/B testing on your retail website, then you’re likely achieving these levels of improvements, page-by-page and email-by-email, every...
by Garima K. | Jun 29, 2017 | Blog, Conversion and Optimization, Marketing and Merchandising
At least 30% of all products purchased online are returned. And of those, 22% are returned because the product received looks different from what was expected. This can be especially true for specialty retailers selling customizable products. What will my custom...
