Magento and Shopify Retailers Gain Omnichannel Advantage with Order and Inventory Management from Pulse Commerce

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Pulse Commerce announced today that our cloud based enterprise order management system (OMS) now offers native integration via API with Magento and Shopify’s hugely popular ecommerce storefronts. Magento and Shopify merchants can leverage Pulse Commerce’s robust OMS to offer their customers a more powerful, personalized shopping experience.

Pulse Commerce’s platform maintains a real-time view of enterprise-wide orders, inventory, customers, products & promotions across all fulfillment centers, ecommerce platforms, marketplaces and POS systems.  Armed with this real-time insight, the OMS:

  • Turns orders around faster and more accurately, with intelligent order routing that fulfills orders from the warehouse with the highest inventory or the one closest to the customer.
  • Reduces stockouts by optimizing fulfillment and by even shipping from a store when the warehouse is out of stock.
  • Reduces shipping costs by fulfilling orders from the warehouse closest to the delivery address.
  • Delights customers with real-time order status updates and modern features like click & collect and buy online, return to store.
  • Empowers Contact Centers with the ability to gain instant access to customers, orders and inventory, so they can modify orders or even tell a customer the nearest store with a particular item in stock.
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    Shopify and Magento retailers also gain deep customer and business insights

    Shopify and Magento retailers also gain deep customer and business insights that were previously only available to much larger retailers.

    Pulse Commerce’s order management system has transformed our ability to leverage our Magento e-commerce storefront. We’ve seen improvements across the board with increased customer satisfaction and streamlined back-office productivity by at least 35%!

    ~Michael O’Leary

    President, BrightLife Go and BrightLife Direct, a fashion compression hosiery company.

    With Pulse Commerce’s OMS, Shopify and Magento merchants can enable customers to make real-time order changes online, via phone, or in-store, and receive their products faster due to smart warehouse routing. Customers can also choose to ship to their homes or pick up at their local neighborhood store.

    We’re just beginning to tap into Pulse Commerce’s 100+ Order and Inventory Management features for Shopify . We’ve heard directly from our customers who say their shopping experience is outstanding.

    ~Chris Patzer

    CEO, Buckstaff Public Safety Inc, leading distributor of high quality products for law enforcement, military, fire, and EMS.

    Pulse Commerce’s new OMS integration with Shopify and Magento gives retailers an unprecedented opportunity to strengthen their operations with powerful warehouse management, point-of-sale insights, full inventory visibility, and flexible order fulfillment. These essential tools give an exceptional omnichannel experience to shoppers and position retailers to leap frog their competitors in the age of Amazon.

     

    Written By:

    Jeremy Stewart

    Jeremy Stewart

    Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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GoECart Announces Rebrand and Name Change to Pulse Commerce

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Pulse Commerce Arms Mid-Market Retailers With Innovative Order & Inventory Platform

 

Bridgeport, CT – June 6, 2017 – GoECart, the leading enterprise order & inventory management platform for mid-market merchants, today unveiled its corporate rebranding right in time for the IRCE trade show in Chicago. Going forward, the company will be called Pulse Commerce, reflecting its mission to level the omnichannel playing field for merchants.

The company chose “Pulse Commerce” to reflect its role in delivering a real-time enterprise-wide perspective, or pulse, on a merchant’s commerce operations across all channels. The new name supports the company’s mission, which is to breathe more life into mid-market merchants’ abilities to compete with, and win against, the world’s largest retailers.

Retailers are facing threats in every direction. B2C and B2B merchants are under attack from Amazon; Wal-Mart has decimated Main Street. Brick-and-mortar stores are closing at an epic pace. According to Credit Suisse, the retail industry could suffer far more store closures this year than ever before. In this environment mid-market retailers, with revenues in the $10mm to $500mm range, are getting squeezed from all sides.

Meanwhile, consumers are demanding to be served in ways unimaginable just 10 years ago. Shoppers expect to buy anywhere; pick up anywhere; and return anywhere, all with free and fast shipping. Shoppers want personalized fulfillment options, such as purchase online, choose the arrival date, modify the order via a contact center, and return the item at a store. Or pick up at one store and return at another.

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With margins tight, or even negative, retailers are squeezing pennies out of fulfillment and shipping, via intelligent order management, automatically choosing to ship from the fulfillment center or store closest to the consumer.

The scenarios retailers must address are boundless. And it’s VERY expensive to service the modern empowered customer.

Meanwhile, the traditional Order Management System (OMS) vendors, which enable these complex capabilities, offer 7-figure starting contracts combined with long and risky implementation cycles. The popular enterprise providers are focused on serving the top 100 retailers in the fight against Amazon, but are leaving thousands of large, but not-large-enough, companies behind.

Enter Pulse Commerce

“We are changing the game, with our modern Order & Inventory Platform that has been purpose-built for the mid-market,” said Manish Chowdhary, Founder & CEO of Pulse Commerce. “Our cloud-based platform, equipped with rich out of the box functionality, powerful APIs and revolutionary usability, serves as the central nervous system of our clients’ commerce operations, giving a complete 360 view of all orders, customers, inventory, products, pricing and promotions across every sales and fulfillment channel at all customer touchpoints. We see Pulse Commerce as a champion for underserved mid-market retailers in the midst of ruthless competition. Our offering is designed to support growth for these retailers and can scale as their businesses grow. This provides higher ROI on their technology investment over time.”

Pulse Commerce’s cloud Order and Inventory Platform creates immediate value by leveraging investments most merchants have already made in ERP, Warehouse Management, POS and front-end ecommerce systems. The OMS builds a real-time, enterprise-wide view of all orders, inventory, product catalog, promotions and customers. Detailed customer histories with deep data-driven insights are readily available to all employees to radically improve customer engagement and the brand experience, critical to protecting customer loyalty and profits.

With Pulse Commerce, a merchant can easily benchmark and track each step of their operations from order-to-cash without employing an army of data scientists, quickly identify bottlenecks and take corrective actions with confidence. More efficient workflows result in smoother and leaner operations for the merchants and happier customers. CFO satisfaction increases too, with higher inventory turns, fewer returns due to inaccurate orders, and lower shipping costs enabled by intelligent order routing. Everybody wins.

With Pulse Commerce, retailers can improve order accuracy up to 80%, reduce order processing time up to 25%, and optimize operational costs, leading to margin improvement of up to 20%.

Manish Chowdhary added, “Our innovative software architecture and solutions provide our clients with unprecedented visibility into their operations, and is deployed in a fraction of the time of the nearest alternatives. There’s nothing more satisfying than helping a David hold its own against a thousand Goliaths! We invite all growth-minded merchants to come talk to us about industry best practices and explore how we can improve their business performance.”

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About Pulse Commerce
Pulse Commerce is the leading cloud platform for enterprise order & inventory management empowering retail leaders with unprecedented visibility and control of inventory, orders and customers. Retailers, such as Badgley Mischka, Hanesbrands Inc., and Goode Company rely on Pulse Commerce to improve order turnaround, increase customer satisfaction, and optimize inventory control and fulfillment costs. To learn more about how Pulse Commerce can increase your business performance by 20% or more, please visit www.pulse-commerce.com or follow @PulseCommerce on Twitter.

 

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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Pulse Commerce Partners with BigCommerce to Simplify Back-end Operations for Merchants

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Pulse Commerce’s innovative Order & Inventory Platform helps growth-minded merchants increase their business performance by 20% or more

NEW YORK – June 13, 2017 – Pulse Commerce today announced it has been named a BigCommerce Certified Technology Partner, providing more than 50,0000 BigCommerce customers access to Pulse Commerce’s Enterprise Order and Inventory Platform. Beginning today, BigCommerce’s customers can integrate Pulse Commerce’s order and inventory management service (OMS) through the BigCommerce App Marketplace.

“We are excited to help BigCommerce’s enterprise merchants deliver stellar omnichannel customer experiences,” said Manish Chowdhary, CEO, at Pulse Commerce. “BigCommerce Enterprise, coupled with our Order & Inventory Platform, evens the playing field for multichannel and omnichannel merchants of all sizes, enabling them to hold their own against their largest competitors.

Pulse Commerce’s OMS is purpose-built for BigCommerce Enterprise businesses selling through multiple channels. The Order and Inventory Platform provides BigCommerce merchants with unprecedented, real-time visibility and control of inventory, orders, and customers across all sales channels, including: b2b and b2c ecommerce storefronts, marketplaces, brick & mortar stores, contact centers and mail order. This is the raw power supporting high-end service for customers, starting with consistent experiences across channels.

Pulse Commerce enables every consumer touch-point to deliver consistent offers, messaging, service, pricing and more. For example, CSRs, armed with a real-time, 360-degree view of a customer history and their orders, can quickly resolve issues and modify orders. Merchants can provide enterprise-strength omnichannel services, such as purchase online and pickup in store and ship-from-store. And the OMS platform’s intelligent order routing increases inventory turns and reduces stock-outs. Order-turnaround is faster and more accurate, and customers notice. With Pulse Commerce, a BigCommerce merchant can easily benchmark and track each step of their operations from order-to-cash without employing data scientists or programmers, quickly identify bottlenecks and taking corrective actions with confidence. More efficient workflows result in smoother and leaner operations for the merchants and happier customers.

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“Our partnership with Pulse Commerce further illustrates our commitment to providing merchants access to the highest caliber technologies and services available in the industry,” said Russell Klein, senior vice president of corporate development for BigCommerce. “Pulse Commerce is a vital addition to the BigCommerce Enterprise platform for any merchant selling both online and in stores, and we look forward to working to together to mutually support customers.”

BigCommerce Certified Technology Partners are selected for offering best-in-class technologies, value and superior customer service. For more information, visit:  https://www.bigcommerce.com/apps/pulse-commerce-order-inventory-management-platform/

About Pulse Commerce
Pulse Commerce is the leading enterprise cloud platform for order & inventory management empowering retail leaders with unprecedented visibility and control of inventory, orders and customers.  Retailers, such as Badgley Mischka, Hanesbrands Inc., and GoodeCompany.com rely on Pulse Commerce to improve order turnaround, increase customer satisfaction, and optimize inventory control and fulfillment costs. To learn more about how Pulse Commerce can increase your business performance by 20% or more, please visit www.pulse-commerce.com or follow @pulsecommerce on Twitter.

 

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Which OMS is Best for Me? Home Grown, On-Premise, or SaaS?

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SaaS solutions are the darlings of the tech community, growing at the direct expense of premise-based software. This is certainly true for Order Management Systems (OMS). Yet premise-based solutions still make up half of the OMS market. And some companies are still building their own homegrown solutions.

Why?

There are good reasons for each. And we’ve recently published a white paper that can help you decide which approach makes the most sense for your organization. It’s titled, “Home Grown, On-Premise, or SaaS: Which OMS is Best for Me?”

The right choice between build vs. buy, or between a SaaS and a premise-based solution, depends on the needs and capabilities of each individual business.

Answering a handful of questions can help a mid-market merchant decide which approach is best for their business:

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Build vs. Buy

  • Does my company have unique, differentiating needs that are not supported by off-the-shelf OMS solutions? Can they be supported with customization?
  • Is software development a core differentiator for our business? Is it an area in which we can afford to focus?

SaaS vs Premise-Based

  • How much customization makes sense for my company? Are we customizing our OMS to meet unique needs? Or are we customizing to make up for a lack of basic core infrastructure?
  • How strong is our data center? Can we match the enterprise strength data centers of a SaaS provider? Is that a cost we want to manage on our own?

The answers usually depend on a company’s size.

  • SaaS is typically best for mid-market merchants that don’t yet have the scale to manage a state-of-the-art data center and differentiate based on their product selection, pricing, merchandising, and service – not on their technology.
  • Premise-based solutions, more easily customizable, yet more expensive to manage, are more appropriate for larger companies, in the $500mm+ revenue range. These retailers have more complex infrastructure, have more custom needs, and have the scale to manage a top-notch data center.
  • Homegrown solutions, even for the largest merchants, must be core to their differentiation. The expense of building software that others have already built for a large audience, must be justified by a significant bottom line opportunity.

You can learn much more by downloading our whitepaper, “Home Grown, On-Premise, or SaaS: Which OMS is Best for Me?” Whether you’re going to build, buy an on-premise solution, or rent a cloud-based solution, our can help you decide which features to include in your requirements.

 

 

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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5 Hidden Costs to Avoid When Buying an Order Management System (OMS)

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Choosing The Right Order Management System (OMS) Isn’t Easy

A modern OMS typically orchestrates order fulfillment while optimizing inventory management across all sales channels and fulfillment centers. In order to do so, an OMS is usually integrated, often via APIs, with a merchant’s ecommerce platform, POS, WMS, ERP and more.

Get a new implementation right the first time, and you’re a hero.

With your heroism in mind, we’ve published a whitepaper that will help you uncover 5 hidden costs to consider before choosing an OMS. It’s common for surprise issues to arise that slow down a software implementation’s pace, or increase expenses, or both. Even with detailed research and requirements development, we simply don’t know what we don’t know.

Order Management System (OMS) implementations can carry the same risks. The key to avoiding them is to uncover the potential surprises before purchasing the software. We’re here to help.

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As Order and Inventory Management Software implementation experts, we’ve learned from our clients that there are a handful of potential land mines to sidestep that many don’t consider in advance.

Our free white paper covers the 5 hidden costs to avoid when buying an OMS:

  • Too Many Irrelevant Features – Paying for features and upgrades far afield from Distributed Order Management that you just don’t need.
  • Poor Technical Support – Learning that basic (or premium) training and support is actually less than basic.
  • Overlooking Bonus Features – Missing the chance to get capabilities you need that are just outside a traditional OMS platform’s feature set.
  • API is Underdeveloped – Paying more for integration than anticipated.
  • Slow Performance – Discovering that uptime and latency are sub-par.

The white paper covers each in great detail, answering questions like:

  • What are the hidden costs?
  • How can they be identified in advance?
  • And how can they be avoided?

While a detailed Order Management System RFP Template can help you evaluate the feature set, you’re still going to have to pressure test technical support, APIs and performance. Our whitepaper will tell you how to do so, efficiently and successfully.

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Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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5 Hidden Costs to Avoid When Buying an Order Management System [Infographic]

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If you’re buying an Order Management System, failure to consider the 5 hidden costs outlined in this infographic can cause painful delays and cost overruns. It’s not enough to know what they are. It’s even more important to know how to uncover them.

  • Too many irrelevant features
  • APIs underdeveloped
  • Poor technical support
  • Slow performance
  • Overlooking bonus features

Follow along to understand these hidden costs so you can take action long before purchasing, saving time and money.


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[Infographic] Homegrown, On-Premise, or SaaS: Which Order Management System is Right for Me?

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Are you in the market for an Order Management System (OMS)? You have tough decisions ahead. Which features are most important? Are there any solutions on the market that readily meet all of your business requirements? How hard will it be to customize the solution you purchase?

 

With requirements in hand, should you build or buy? If buying, which is best for you – a SaaS OMS or a Premise-based solution?

 

This infographic simplifies a complex decision with a few core questions that will help you determine the best approach for your OMS selection and implementation.

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Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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Avoid the Wrong Commerce Platform Choice – Unified Commerce vs. Separate Systems

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Delighting Omnichannel Customers

As merchants, your goal is to delight your customers, who care about their shopping experiences — not the tools you use to provide them. For multichannel retailers, these experiences span multiple sales and service channels – stores, ecommerce websites, telephone and mail order, marketplaces and more. For reference, “Omnichannel” refers to delivering outstanding and consistent service to individual customers across these channels. “Unified Commerce” refers to the technology and mechanisms we use to deliver that experience.

Unified Commerce Enables Omnichannel Experiences

According to Boston Retail Partners (BRP), “the idea of a single, centralized, real-time platform for all customer engagement points is a key tenet of unified commerce.” If this is the case, then why are so few companies running their commerce operations on a single, unified platform?

To answer, we must first identify the different systems, platforms and data that merchants might already have in place, each specializing in different parts of the business:

  • Ecommerce website / storefront
  • In-Store Point-of-Sale (POS)
  • Call center and CRM software
  • Order management software
  • Inventory management software
  • Product Information Management (PIM)
  • Accounting software
  • Warehouse management & fulfillment software
  • Online marketplace management software

 

Our whitepaper, The Expert’s Guide: Unified Commerce vs. Separate Systems, outlines the pros and cons of the different approaches today’s leading merchants are using to unify these disparate technologies and deliver omnichannel service excellence.

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A Unified Commerce Suite integrates all the different functional areas of the business into one standard platform. The benefits include

  • Single Database: A unified commerce suite has a single database, which provides consistent, real-time information and full inventory visibility across all channels
  • Easier Integration: Most unified commerce suites are fully integrated natively, and don’t have the integration costs and challenges typical of separate systems.
  • Lower Overall Cost: Unified suites tend to be easier to scale and are less expensive than the combined cost of multiple separate systems.

Of course, there are good reasons to maintain separate, stand-alone systems too:

  • The Need for Best of Breed: The best solution for OMS, for example, may not be part of a unified commerce solution
  • Less Customization: Separate systems may not require much customization since they are already feature-rich out of the box.

Also, swapping out all legacy systems for one new unified platform is a daunting, risky task. The challenge with moving towards a unified commerce approach, as articulated by BRP’s Ken Morris, is that, “Retailers aren’t going to throw their legacy applications away, they’re not going to throw their investments away, but what they have to do is link it all in real time.”

This is Where a Hybrid Approach Fits In – Creating a Unified Commerce Experience with Separate Systems.

A robust Order Management System with powerful APIs is the central figure of the commerce technology stack, providing a single, real-time view of orders, inventory, and customers across all channels and platforms.

Benefits include:

  • Enables a unified commerce customer experience fastest with lowest expense.
  • Synchronizes databases to provide consistent, real-time inventory and order visibility across all channels, minimizing costs and maximizing efficiencies.
  • Builds upon existing infrastructure’s rich features, without having to remove or replace existing investments.

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While stand-alone systems and unified suites each have important strengths, a hybrid approach is usually the fastest and lowest risk approach to delivering a unified experience to customers.

 

 

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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Boost Ecommerce Conversions & Revenue With A/B Testing [Webinar]

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Would your business benefit from a 325% increase in email clicks? Or a 300% increase in leads from landing pages?

If you’re performing A/B testing on your retail website, then you’re likely achieving these levels of improvements, page-by-page and email-by-email, every day.

If not, consider this: If you are running pay-per-click advertising campaigns, and you increase click-to-conversion from 5% to 10%, then you’ll reduce your acquisition cost or your cost per lead by 50%.

A/B testing compares two variations of the same web page, email, ad, or other marketing asset to learn which one performs the best among customers and increases conversion rates and revenue. The change can be as simple as a single headline or button, or be a complete redesign of the marketing asset.

Let’s look at an example:
Version A

 

Version B

Winner:  Version A generated 439% more leads!

 

Low cost and easy to use, A/B testing has become a go-to technique for marketers striving to increase conversion rates and revenue, often generating 100%+ improvements in critical KPIs. However, there is no magic formula. If A/B test results were repeatable for every website every time, there would be no need to A/B test at all. Every audience is different.

Patrick McKenzie asserts, in a KissMetrics Blog Post about A/B Testing, that success hinges on Incubating a culture of testing – Many companies resort to a culture of “let’s ask what the boss thinks”. Don’t leave it to the boss to decide; let the data decide.

Almost anything on your website, landing pages, and emails can be A/B tested, including headlines, paragraph text, testimonials, calls to action (CTAs), buttons, images, media mentions, promotions, navigation, subject lines, and more.

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And there are multiple KPIs you may seek to improve, depending on your goals. KPIs to improve include click through rate, average order value, conversion rate, product page views, add to cart rate, and revenue per visitor.

A/B testing seems simple on the surface, but can be quite complex. What do we test? And what metrics are we using to decide whether Option A or Option B wins?

In this free, on-demand webinar, Pulse Commerce’s CEO, Manish Chowdhary, and My Wedding Reception Ideas‘ CEO, Ray Miller, provide retailers with insights on:

  • What is A/B testing
  • Why you should use A/B tests
  • How A/B testing can increase revenue and conversions
  • Which aspects of ecommerce can be A/B tested
  • How to conduct a successful A/B test

 

Watch On-Demand Webinar

 

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The New Role of Order Management Software in Inventory Optimization, Customer Satisfaction and Profit Margins

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According to Boston Retail Partners’ 2016 POS/Customer Engagement Survey, 85% of retailers indicate that unified commerce is a top priority.

Why? Customer expectations are increasing every day. For example, according to Forrester Research, 25% of online shoppers now expect to be able to buy online and pick up in stores (aka Click and Collect).

It’s becoming impossible to follow customers as they skip across sales channels, first researching online, then buying in a store, then calling a contact center for help – back and forth and back and forth.

Current systems can’t keep up. Most mid-market retailers are running one system for the Point of Sale (POS), another for inventory, another for ecommerce, and still another for warehouse management and fulfillment & shipping. Which one do we go to when the customer calls about an online order? What happens when the contact center rep is asked, “which store has the item in inventory?”

In real life? That contact center is logging in and out of one system after another, trying to figure out how to handle the issue.

Boston Retail Partners suggests that, to create a single unified platform using the systems already in place, the most important component is to add a middleware layer, Order Management Software, that connects the dots.

In our white paper, we outline the critical new role that order management software plays in:

  • Optimizing inventory
  • Improving customer satisfaction
  • Increasing profits

It includes the compelling case study of a growing mid-market retailer that implemented an OMS to dramatically change the trajectory of their business on all 3 fronts – inventory management, customer satisfaction, and profits.

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Download it now to learn why mid-market retailers are turning to Order Management Software to optimize inventory, improve customer satisfaction & increase profits.

 

Written By:

Jeremy Stewart

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

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