Pulse Commerce announced today that our cloud based enterprise order management system (OMS) now offers native integration via API with Magento and Shopify’s hugely popular ecommerce storefronts. Magento and Shopify merchants can leverage Pulse Commerce’s robust OMS to offer their customers a more powerful, personalized shopping experience.

Pulse Commerce’s platform maintains a real-time view of enterprise-wide orders, inventory, customers, products & promotions across all fulfillment centers, ecommerce platforms, marketplaces and POS systems.  Armed with this real-time insight, the OMS:

• Turns orders around faster and more accurately, with intelligent order routing that fulfills orders from the warehouse with the highest inventory or the one closest to the customer.
• Reduces stockouts by optimizing fulfillment and by even shipping from a store when the warehouse is out of stock.
• Reduces shipping costs by fulfilling orders from the warehouse closest to the delivery address.
• Delights customers with real-time order status updates and modern features like click & collect and buy online, return to store.
• Empowers Contact Centers with the ability to gain instant access to customers, orders and inventory, so they can modify orders or even tell a customer the nearest store with a particular item in stock.

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Shopify and Magento retailers also gain deep customer and business insights

Shopify and Magento retailers also gain deep customer and business insights that were previously only available to much larger retailers.

”

Pulse Commerce’s order management system has transformed our ability to leverage our Magento e-commerce storefront. We’ve seen improvements across the board with increased customer satisfaction and streamlined back-office productivity by at least 35%!

~Michael O’Leary

President, BrightLife Go and BrightLife Direct, a fashion compression hosiery company.

With Pulse Commerce’s OMS, Shopify and Magento merchants can enable customers to make real-time order changes online, via phone, or in-store, and receive their products faster due to smart warehouse routing. Customers can also choose to ship to their homes or pick up at their local neighborhood store.

”

We’re just beginning to tap into Pulse Commerce’s 100+ Order and Inventory Management features for Shopify . We’ve heard directly from our customers who say their shopping experience is outstanding.

~Chris Patzer

CEO, Buckstaff Public Safety Inc, leading distributor of high quality products for law enforcement, military, fire, and EMS.

Pulse Commerce’s new OMS integration with Shopify and Magento gives retailers an unprecedented opportunity to strengthen their operations with powerful warehouse management, point-of-sale insights, full inventory visibility, and flexible order fulfillment. These essential tools give an exceptional omnichannel experience to shoppers and position retailers to leap frog their competitors in the age of Amazon.

 

Written By:



Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.

Delighting Omnichannel Customers

As merchants, your goal is to delight your customers, who care about their shopping experiences — not the tools you use to provide them. For multichannel retailers, these experiences span multiple sales and service channels – stores, ecommerce websites, telephone and mail order, marketplaces and more. For reference, “Omnichannel” refers to delivering outstanding and consistent service to individual customers across these channels. “Unified Commerce” refers to the technology and mechanisms we use to deliver that experience.

Unified Commerce Enables Omnichannel Experiences

According to Boston Retail Partners (BRP), “the idea of a single, centralized, real-time platform for all customer engagement points is a key tenet of unified commerce.” If this is the case, then why are so few companies running their commerce operations on a single, unified platform?

To answer, we must first identify the different systems, platforms and data that merchants might already have in place, each specializing in different parts of the business:

• Ecommerce website / storefront
• In-Store Point-of-Sale (POS)
• Call center and CRM software
• Order management software
• Inventory management software
• Product Information Management (PIM)
• Accounting software
• Warehouse management & fulfillment software
• Online marketplace management software

Our whitepaper, The Expert’s Guide: Unified Commerce vs. Separate Systems, outlines the pros and cons of the different approaches today’s leading merchants are using to unify these disparate technologies and deliver omnichannel service excellence.

A Unified Commerce Suite integrates all the different functional areas of the business into one standard platform. The benefits include

• Single Database: A unified commerce suite has a single database, which provides consistent, real-time information and full inventory visibility across all channels
• Easier Integration: Most unified commerce suites are fully integrated natively, and don’t have the integration costs and challenges typical of separate systems.
• Lower Overall Cost: Unified suites tend to be easier to scale and are less expensive than the combined cost of multiple separate systems.

Of course, there are good reasons to maintain separate, stand-alone systems too:

• The Need for Best of Breed: The best solution for OMS, for example, may not be part of a unified commerce solution
• Less Customization: Separate systems may not require much customization since they are already feature-rich out of the box.

Also, swapping out all legacy systems for one new unified platform is a daunting, risky task. The challenge with moving towards a unified commerce approach, as articulated by BRP’s Ken Morris, is that, “Retailers aren’t going to throw their legacy applications away, they’re not going to throw their investments away, but what they have to do is link it all in real time.”

This is Where a Hybrid Approach Fits In – Creating a Unified Commerce Experience with Separate Systems.

A robust Order Management System with powerful APIs is the central figure of the commerce technology stack, providing a single, real-time view of orders, inventory, and customers across all channels and platforms.

Benefits include:

• Enables a unified commerce customer experience fastest with lowest expense.
• Synchronizes databases to provide consistent, real-time inventory and order visibility across all channels, minimizing costs and maximizing efficiencies.
• Builds upon existing infrastructure’s rich features, without having to remove or replace existing investments.

While stand-alone systems and unified suites each have important strengths, a hybrid approach is usually the fastest and lowest risk approach to delivering a unified experience to customers.

Written By:

Jeremy Stewart

Jeremy Stewart leads customer success at Cahoot, helping merchants achieve high-performance logistics through smart technology and process optimization. With a background in both ecommerce operations and client services, Jeremy ensures that every merchant using Cahoot gets measurable results—whether they’re scaling from one warehouse to many or managing complex returns.