5 Ways to Profit from Buy Online Pickup In Store Programs

Last updated on August 09, 2017

If you’re a bricks and clicks retailer, then you have the potential to deliver something Amazon can’t – an omnichannel experience. Said differently, you have the potential to delight customers whether they feel like shopping online, in stores, or both.
According to a Blackhawk Engagement Solutions Study, 86% of online shoppers would consider purchasing digitally and picking up in a store to save $10 on a $50 item. Also, according to Pixel Media, more than 80% of U.S. shoppers want the ability to check for nearby product availability

These are just two reasons why so many retailers offer customers the option to Buy Online and Pickup In Store.

Buy Online and Pickup In Store, also known as Click and Collect, offers incredible benefits. Customers enjoy picking up an item today, instead of waiting for shipment. And they especially enjoy saving on shipping costs. Retailers reduce shipping costs and increase basket sizes. It’s a win-win. And it’s a win-win that isn’t available to pure-play ecommerce businesses.

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Watch this slideshare to learn:

Customer benefits from buy online pickup in store programs
Retailer benefits from click and collect
Challenges to running an effective buy online pickup in store program
Solutions to ensure a winning click and collect program

Written By:

Indy Pereira

Indy Pereira helps ecommerce brands optimize their shipping and fulfillment with Cahoot’s technology. With a background in both sales and people operations, she bridges customer needs with strategic solutions that drive growth. Indy works closely with merchants every day and brings real-world insight into what makes logistics efficient and scalable.