SKU Number Simplified: A Guide to Usage & Organization
SKU numbers. Those nifty little codes that make managing products a breeze. At a time when staying organized is non-negotiable, SKU numbers play a critical role in making that possible. A Stock Keeping Unit (SKU) is a unique alphanumeric code assigned to each distinct product and variation in your catalog, helping you track inventory, simplify fulfillment, and avoid costly errors. Whether you’re managing hundreds of items or scaling into new marketplaces, having a smart, structured SKU system can dramatically improve efficiency, accuracy, and customer satisfaction. This guide will walk you through what SKU numbers are, why they matter, and how you can manage them like a pro.
Key Takeaways
- SKU numbers are unique identifiers for products that help retailers keep track of inventory and manage stock levels without breaking a sweat.
- Creating effective SKUs is all about identifying key product features and coming up with a naming system that makes sense and keeps everything organized.
- Regularly checking and updating SKUs, along with training your team on how to use them, can really boost your inventory management game and cut down on mistakes.
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I'm Interested in Saving Time and MoneyWhat is a SKU Number?
So, what exactly is a SKU? Well, it stands for Stock Keeping Unit, and it’s a unique code that retailers use to keep tabs on their products. Think of it as a secret weapon for efficient inventory management. With SKUs, businesses can easily track down missing stock and manage their inventory without any headaches. Imagine a bustling warehouse filled with endless rows of products. Without SKUs, finding a specific item would be like hunting for a needle in a haystack!
You can usually spot SKU numbers on the product’s packaging, above the barcode, on price tags, or even on shelves in physical stores. These numbers aren’t just random; they’re carefully crafted to give you meaningful info about the product.
With SKUs, businesses can achieve accurate inventory tracking and make sure every unit of product is accounted for.
Characteristics of SKU Numbers
Standard SKU numbers typically have 8 to 10 characters. This length strikes a balance between being concise and informative. The structure of SKU numbers depends on what the retailer prefers and the product details. For instance, a SKU code might start with the first few letters of a supplier or brand name, followed by numbers representing specific attributes like size or color.
When creating SKUs, stick to letters and numbers, and skip the special characters to avoid any confusion or issues with barcode scanners. Use separators for readability, and keep it simple – SKUs should be easy to understand at a glance.
Why Every SKU Must Be Unique
Each SKU needs to be unique to prevent mix-ups in inventory management. Imagine if two different products shared the same SKU – chaos would ensue when trying to track inventory levels and sales data. Unique SKUs help retailers pinpoint specific items and improve customer service by quickly locating products.
If two products share the same SKU, it can lead to confusion about stock levels, resulting in stockouts. Making sure every SKU is unique helps distinguish each product, avoiding mix-ups and keeping inventory records accurate.
Unique SKUs help retailers avoid stockouts and overstocking by optimizing inventory levels, whether in their retail store or ecommerce fulfillment center.
How to Create Effective SKU Numbers
Effective SKU numbers are like magic for inventory control and sales. You can create SKUs manually or use a generator app, and having an internal system ensures consistency and organization.
Sequential numbers in SKUs can indicate older versus newer items in inventory. This section explains how to generate SKU numbers for your business, offering practical guidelines and examples.
Identify Key Product Attributes
Identifying key product attributes helps with effective SKU creation as it serves to represent the product accurately in inventory systems. Key attributes to include in SKU numbers typically encompass general product details and specific variations. For instance, attributes such as product type, size, and color are essential for creating effective SKU numbers.
SKUs can represent various product attributes such as size, color, and price, making them versatile for internal inventory management. By incorporating these attributes into your SKU numbers, you ensure that each product is uniquely identified, and inventory tracking becomes more efficient.
Develop a Standard Naming Convention
Establishing a standard format for SKU numbers helps maintain consistency and ease of use. A key aspect of creating SKU numbers is to set a standard naming convention that includes a prefix for product category and logical codes for attributes like size and color. This systematic approach ensures smooth inventory tracking and easy identification of products.
The recommended order to list attributes in a SKU includes broader categories first, followed by sub-category, brand, model/style, color, size, and a unique identifier. Including color and size attributes enhances the ability to quickly locate products.
Avoid Common Pitfalls
Avoid using special characters or overly specific attributes in SKU codes for clarity’s sake. Naming guidelines make it easy to train new employees and reduce misunderstandings in SKU management. A best practice is to avoid starting SKUs with a 0 or using lookalike characters that could be confusing, such as ‘0’ (zero) and ‘O’ (the capital letter O). These small details can make a big difference in maintaining a clear and effective SKU system.
Best Practices for SKU Management
A SKU system should be adaptable to cater to new product variations or additions as the business evolves. Regularly evaluate the SKU system’s effectiveness to align with business objectives. SKU analysis helps understand product performance, improving overall profitability.
Implementing an effective SKU system helps businesses improve their inventory management, streamline order processing, and enhance overall efficiency in their ecommerce operations. Creating a consistent naming system for SKUs improves efficiency and organization across a product catalog.
Use Inventory Management Software
SKU management software automates much of the SKU management process and allows businesses to track individual SKU levels, order histories, and sales records in detail. Inventory management software can generate reports that identify issues such as mislabeled or damaged items, improving accuracy.
Integrating SKUs into an inventory management or POS system automates tracking product sales and stock levels. Utilizing SKU data helps in maintaining optimal stock levels, thus preventing both overstock and stockouts.
Reorder points based on SKU data help prevent stockouts and maintain optimal inventory levels, ensuring that products are always available for customers.
Regularly Review and Update SKUs
Frequent evaluation of SKUs is essential to eliminate slow-moving items that can inflate inventory costs. Setting SKU-specific reorder points helps ensure that inventory levels are optimized according to sales trends.
Using performance data from SKUs can guide decisions on which products to discontinue or promote. Automated systems for SKU management can reduce manual errors and streamline the process of updating product information.
Train Staff on SKU Usage
Training your team on SKU management can really cut down on errors when handling products and boost overall efficiency. Since different POS systems have their quirks when it comes to entering SKU information, it’s important to tailor training to fit those needs. By ensuring that your staff understands the ins and outs of SKUs, you’ll see more accurate inventory tracking and fewer mistakes.
Spending time on staff training is a worthwhile investment. It ensures everyone is on the same page regarding SKU usage, which ultimately helps in keeping things consistent. This unified approach makes managing inventory and serving customers a whole lot easier.
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Get My Free 3PL RFPWhen to Use SKUs vs. UPCs
SKUs are your go-to number for internal inventory management, while UPCs are the standardized codes used across different retail environments. It’s crucial to make sure that each SKU corresponds to a distinct product to keep things clear and efficient when tracking inventory. Knowing when to use Stock Keeping Units (SKUs) or Universal Product Codes (UPCs) is important since they each have their own roles.
Keeping SKUs and UPCs separate is key to avoiding confusion. UPCs are used universally at the point of sale, while SKUs are specific to your store’s internal system. This separation ensures each product is identified accurately and efficiently, no matter the context.
Internal Tracking with SKUs
SKU numbers are unique to the business that creates them, while UPC codes are universal and used by all businesses for the same product. SKUs are your internal codes created for specific inventory management purposes, while UPCs are those standardized 12-digit numeric codes used across retailers to identify products without getting into the nitty-gritty details.
Using standardized barcode formats can really boost how well SKUs work across different systems. This means you can use SKUs effectively for internal tracking, helping you keep accurate inventory levels and streamline operations.
Standardized Identification with UPCs
The Universal Product Code (UPC) is the go-to for standardized product identification at the point of sale. Barcodes give you a way to identify and track products in inventory management in a standardized manner.
The main job of a barcode is to serve as a machine-readable data representation for easy scanning. This standardization is why UPCs are so important for consistency across different retail environments, making sure products are easily identifiable by both retailers and customers.
Comparing SKUs to Other Codes
Stock Keeping Units (SKUs) are unique alphanumeric codes used in inventory systems, making them essential for product identification. SKUs provide flexibility for retailers to define product attributes, unlike standardized codes such as UPCs, which are used for universal identification. There are four types of Stock Keeping Units (SKUs), each serving different purposes in inventory management and SKU systems.
Using SKUs allows for tailored inventory solutions, enhancing tracking and management compared to other identification systems. This flexibility makes SKUs a powerful tool for businesses looking to optimize their inventory processes and ensure that every product is accounted for.
SKU vs. Serial Number
Think of a serial number as a product’s fingerprint – each item gets its own unique one. On the other hand, SKUs are like family names, shared by all units of the same product. Serial numbers are great for tracking warranties or repairs, while SKUs are your go-to for inventory management.
In a nutshell, SKUs are perfect for keeping tabs on your stock, while serial numbers are all about tracing individual units of products. This difference is key in how they help manage your inventory.
SKU vs. ASIN
ASINs, or Amazon Standard Identification Numbers, are Amazon’s way of tagging products, whereas SKUs are your personal inventory helpers. SKUs are custom-made by Sellers to organize their stock, while ASINs are Amazon’s universal IDs for items on their platform.
You might have several SKUs linked to a single ASIN, each representing variations of the same item. SKUs let Sellers add details like size and color, while ASINs are automatically created by Amazon for each product.
Implementing a SKU System
Imagine a SKU management system as your inventory’s best friend. It keeps track of all your SKU numbers and connects them to the right products. Platforms like Facebook Marketplace and Amazon ask for SKU numbers to make selling smoother and more efficient. Your SKUs should be flexible enough to handle any new products as your business grows.
Before diving in, it’s a good idea to test your SKU format with different product variations. Having both a SKU number and a UPC code is a smart move for optimal inventory tracking.
Inputting SKUs into POS Systems
When it comes to managing SKUs, a POS or inventory management system is your best bet. If you’re using Shopify, you can find apps in the Shopify app store to automatically generate SKUs for you.
The beauty of SKU numbers is that you can tweak them as you introduce new products or categories. This adaptability ensures your SKU system grows with your business, making room for new items and inventory changes.
Creating SKU Barcodes
Did you know SKUs can be turned into barcodes? You’ll need a custom barcode system to include SKU info. Once your SKU codes are in the inventory system, a barcode pops up for each item automatically. This automation makes labeling products a breeze and ensures each item is scanned quickly and accurately during sales and inventory checks.
Using SKU Data for Business Insights
Diving into SKU data can really boost your decision-making by uncovering sales trends and customer preferences. Keeping tabs on SKU data helps you spot future sales patterns. It also helps identify your best-selling product variations, giving you a leg up on profit analysis.
Real-time inventory tracking with SKUs means you can move products between locations efficiently and quickly spot low-stock items. Creating effective SKU numbers to track inventory sets the stage for future efficiency and growth.
Forecasting Demand
Mixing past sales data with market indicators lets you predict future demand like a pro. Keeping your SKUs up-to-date ensures your inventory matches what the market wants.
By tapping into historical SKU data, businesses can get a jump on market demand changes. This proactive approach keeps customers happy by making sure popular products are always on the shelves.
Setting Reorder Points
Setting reorder points is all about knowing when to restock to keep inventory levels just right, using past sales data and seasonal trends. Establishing these points helps balance inventory levels by considering sales speed and lead times.
For accurate reorder points, you need solid lead time and daily demand numbers. Keeping inventory levels in check helps avoid stockouts and overstocking, giving your inventory management a boost.
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To wrap it up, SKU numbers are your secret weapon for smooth inventory management. They help you track products accurately and keep stock levels optimal. By getting to know SKUs, crafting effective numbers, and following best practices for SKU management, you can streamline your operations and boost profitability.
Whether you’re running a small shop or a big e-commerce operation, a solid SKU system is a game-changer. It not only improves inventory tracking but also provides valuable insights for smarter business decisions. So, take the plunge and invest in a comprehensive SKU management system to revolutionize your inventory processes and set your business on the path to success!
Frequently Asked Questions
What are SKU numbers?
SKU numbers are unique alphanumeric codes that merchants use to identify each specific product or product variant. They help keep track of inventory effectively.
How long are SKU numbers typically?
SKU numbers are usually 8 to 10 characters long. Keeping them within this range helps ensure they’re manageable and understandable.
What is the difference between SKU numbers and UPC codes?
SKU numbers are specific to a business and help track inventory, whereas UPC codes are universal barcodes that identify products across all retailers. So, think of SKU as your store’s personal labeling system and UPC as the industry standard.
Why is it important to ensure every SKU is unique?
It’s important to ensure every SKU is unique to avoid confusion in inventory management, making it easier to track and manage your products effectively. This clarity can save you time and reduce errors.
How do SKUs help in forecasting future sales?
SKUs simplify inventory tracking, making it easier to predict future demand and sales accurately. This helps businesses make informed decisions for better inventory management.
Turn Returns Into New Revenue
Shopify Summit: Editions.dev
May 29-30, 2025 | Toronto, ON
Shopify’s exclusive ecosystem event is back in Toronto as part of Shopify Summit. Get hands-on with the latest Shopify tech and meet the product teams that make it happen.
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Ugly Talk: The Growth Blueprint
February 12, 2025 | New York, NY
This panel will explore the biggest surprises and defining moments of 2024, highlighting strategies that drove brand performance and lessons from missed opportunities. Looking ahead, experts will discuss shifting consumer trends, the blend of in-store and online shopping, and the future of influencer marketing.
The conversation will also examine the potential of AI tools like Shopify Magic and their role in product development and business growth. Finally, panelists will share insights on emerging design trends and investment strategies for 2025.
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ONE Houlihan Lokey Global Conference
May 13-15, 2025 | New York Marriott Marquis, NYC
Houlihan Lokey is proud to announce the largest showcase of dynamic businesses through a series of multiday conferences in 2025.
These premier events will bring together the brightest minds in their industries and offer unmatched opportunities for networking, relationship building, and knowledge sharing.
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The Lead Summit 2025
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May 28-29, 2025 | Pier 36, New York City
The Lead Summit brings together globally-recognized scaled brands, high-growth challenger brands, forward-looking retailers, and the next-gen tech enabling the future.
Across two dynamic days in vibrant NYC, you’ll make beneficial connections, learn & apply what’s working for other brands, and develop business-changing tech partnerships.
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Top Holiday 2024 Consumer Shopping Trends
The 2024 holiday shopping landscape presents a complex picture of consumer behavior marked by notable contrasts across different shopper demographics. Despite economic uncertainties, holiday spending is reaching record levels, with consumers prioritizing family gifts while adapting their shopping strategies to navigate financial pressures.
We’ve scoured the top 2024 Holiday Shopping Surveys and predictions and summarized the research to help retailers gain insights into consumer spending, purchase intentions, and buying behaviors.
Economic Considerations and Budget Management
Many consumers will start holiday shopping earlier than usual to spread their budget, avoid crowds, and take advantage of early promotions. Despite this early start, many shoppers still expect to complete their purchases in December.
Consumer spending patterns reveal a significant divide between different groups. While some shoppers are reducing their holiday expenditures due to economic concerns, others are substantially increasing spending, reflecting growing economic disparities in the market. To prioritize their holiday budgets, many consumers make trade-offs by cutting back on other expenses like dining out and entertainment.
Free shipping and discounts remain the strongest motivators for purchases, while retailers’ reliability in meeting date-certain shipping promises continues to impact consumer loyalty significantly. Despite economic pressures, consumers can still be enticed to make impulse purchases with the right incentives.
Role of Digital Channels
Digital channels dominate holiday shopping, with most consumers discovering deals through online sources, social media, and e-commerce sites. Black Friday and Cyber Monday maintain their appeal, and home delivery remains the preferred fulfillment method for online purchases. Still, alternatives like in-store pickup are gaining popularity, especially among younger generations.
Generation Z has emerged as a particularly influential force in holiday shopping, demonstrating distinct preferences and behaviors. Their approach is predominantly digital-first, embracing self-checkout technology, mobile payments, and branded apps. This generation is heavily influenced by social media and digital content, with celebrity and influencer endorsements significantly impacting purchase decisions. They’re also unique in allocating more of their budget to self-gifting than other generations.
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I'm Interested in Saving Time and MoneyPhysical Stores and Technology Integration
Physical retail plays a vital role in holiday shopping, with frequent in-store shoppers typically spending more overall. Stores attract customers through holiday displays, seasonal atmosphere, and exclusive products. Retailers are responding by integrating more technology into their physical spaces, creating a hybrid shopping experience that combines traditional and digital elements.
Gender-Based Spending Patterns
Gender-based shopping patterns show interesting shifts, with male shoppers leading in spending, particularly in categories like footwear (for themselves), electronics, and video games. Men are also showing greater enthusiasm for holiday travel and tech-enhanced shopping experiences.
Popular Gift Choices
Key product categories driving holiday sales include toys and books, video games, electronics, and personal care items, with gift cards maintaining their position as the most requested item. However, there’s surprisingly low interest in AI-powered gadgets, though millennials show the most enthusiasm for these products.
Travel Trends
Travel remains a significant component of holiday plans, though there’s a trend toward staying with friends and family, especially among cost-conscious travelers and baby boomers. Those who travel during the holidays tend to be bigger spenders across all categories, including gifts and entertainment.
Multi-Channel Shopping Journey and Sustainability
The holiday shopping journey has become increasingly complex and multi-channeled. Consumers typically begin with in-store experiences and word-of-mouth for product discovery, then move to online channels for research and comparison shopping. Thus, brands and retailers must have superior technologies such as order management and inventory systems. Different generations show distinct preferences throughout this journey, with baby boomers favoring in-store shopping and prioritizing convenience. In contrast, younger generations embrace mobile apps and show more interest in sustainable shopping and experiential gifts. All consumer groups’ priorities have shifted notably toward sustainability, with many shoppers willing to choose slower delivery methods to reduce their carbon footprint. They prefer brands demonstrating environmental commitment, though price sensitivity remains critical in decision-making.
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Marketing strategies are evolving, with traditional promotional tools like email newsletters having less impact than direct discounts and shipping offers. Generative AI is emerging as a valuable tool in enhancing the shopping experience, particularly among younger generations who find AI-driven recommendations helpful for making purchase decisions.
Summary
For retailers and marketers, the 2024 holiday season presents opportunities and challenges. Success depends on offering value, personalization, and memorable experiences across physical and digital channels while remaining sensitive to economic pressures affecting many consumers. The emphasis on tech integration, the growing importance of omnichannel experiences, and the increasing influence of younger generations will likely continue shaping retail behavior and customer loyalty. For brands that can successfully balance innovation with tradition while meeting diverse consumer needs and master ecommerce order fulfillment, this holiday season promises to be successful despite economic uncertainties.
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SaaStock USA 2024
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May 13-15, 2024 | The Palmer Events Center, Austin TX
SaaStock is the world’s most impactful conference for the SaaS community. It brings together the highest concentration of SaaS decision makers, to build relationships and accelerate opportunities. From start to finish, SaaStock is all about facilitating human connections.
The agenda features some of the most exciting names in SaaS, sharing actionable insights that attendees can apply to their own SaaS journeys. Register for the event here.
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Turning Today’s Smart Shoppers into Loyal Customers
When you ring up a sale with a brand new customer, whether online or in a store, is that the end of the relationship? Or is it just the beginning? In her best-selling book “The Membership Economy,” Robbie Kellman Baxter makes a clear case for the latter. The economics are profound, as it costs 7x more to acquire a new customer than to earn a repeat visit.
Brand loyalty is the key to growth for almost all retail categories. Whether your business relies heavily on repeat visits (e.g. sports apparel stores) or on low frequency purchases (e.g. a wedding reception decorations retailer), brand loyalty matters. You’d love for that soccer aficionado to shop every season. And you’d love for a recent bride to recommend your store, whether online or brick & mortar, to her friends when the time comes.
You build loyalty through great shopping experiences and customer touch points. One hundred years ago, those experiences began in stores, through interactions with store associates. And they continued with ongoing personal relationships. People’s lives centered on relatively small geographic areas, and retailers learned about their customers in person. Today, we are a mobile society. Store associates aren’t lifetime employees, and loyal shoppers visit multiple locations of their favorite retailers, including online.
The proliferation of customer touch points during the past 20 years has been immense. Meanwhile, your ability to truly know your customers, and how they interact with you, has become near impossible. Consider a shopper who just walked into one of your stores. Imagine if store associates knew the answers to all of these questions:
- Did she do any research before walking in? What products was she browsing?
- Has he shopped here previously? What did he buy and what brands does he like most?
- How happy was she with her last purchase here? Has she returned anything?
- Has he purchased from us online? Was it from our site? Or from a marketplace?
- Does she talk about our category, or about us, on social media?
- Have we interacted with him after the sale? Live chat? Contact Center? Chat bots?
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I'm Interested in Saving Time and MoneyYour customer is capable of remembering all of it. And increasingly, as shoppers, they expect you to remember too — to know them across all the touch points they’ve experienced with you. And while technology is the driver behind channel proliferation, technology has not kept up with your need to know about all of those new types of interactions as your customers move from your site, to your store, to the telephone contact center. And back to the store again.
In this whitepaper, we will explore the challenges that retailers face in delivering omnichannel customer satisfaction as well as the solutions.
We will follow customers along the buyer journey.
How can you treat individual customers consistently, as if your brand truly knows them, regardless of whether they are on social media, buying on a marketplace, or in your store? And given that we can’t possibly know every single touch point, how can we, at a minimum, intelligently ensure that every interaction that customers have will be positive.
We will also, for many of the touchpoints within each step, cover the foundational capabilities you need in place, as well as those that will help you achieve omnichannel excellence.
Customer Loyalty Building Blocks

Intuitively, if you’re a retailer, you know that loyalty begins with the basics. Customers have needs, and they come to you to buy the products that will satisfy those needs.
- “I’m having a wedding, and I need party favors.”
- “Soccer season begins in 3 weeks, and I need practice gear.”
- “We’re headed to Mexico for the winter holiday, and I need SPF 30 swimwear.”
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As a retailer, you help shoppers find the products that will make them happy, and you make the purchase process as easy as possible. You deliver where and when you promised you would. And, if your new customer has questions, or wants to return or exchange a product, you answer their questions quickly and make returns and exchanges simple too. You might even go a step further, with a basic loyalty program that rewards purchases.
Except, the basics aren’t simple anymore, because at every step of the buyer journey, customers are not just changing lanes on the highway, they’re switching from planes, to trains to automobiles… to SpaceX (see figure 1).
Shopping and Research
To serve your well-informed customers better, you need to know what they know. Before entering the store, what did they learn from google searches, reviews, twitter and your Facebook page? How does pricing and return policy vary between your ecommerce site, marketplaces, and your stores? Are your contact centers giving the same answers to the same questions as your live chat operators and your store associates?
Support, Returns & Exchanges
Return and exchange policy and execution are two of the most important factors consumers consider when choosing a retailer – whether buying online or in stores. In fact, according to the UPS Pulse of the Online Shopper™ study, 66% of shoppers review a retailer’s return policy before making a purchase. At a minimum, this must be a simple process. More advanced retailers are enabling customers to buy, modify an order, return and exchange across multiple contact channels. The easier we make it for customers, the more likely they are to return.
- Are each of your channels providing great support?
- Are they able to interact with a customer the same across all channels?
- Or is your company treating one customer like three:(1) the store customer, (2) the website customer, and(3) the call center customer?
Lifetime Loyalty
Loyalty programs are everywhere we turn. From buy 10, get 1 free punch cards, to rewards points, to discounts off the next purchase, retailers are in an arms race to keep customers coming back. And loyalty programs help you get to know your customers better too. Are you keeping your customers engaged with your brand after they walk out with their first purchase?
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While there are a myriad of initiatives within each loyalty driver that we can enhance, retailers ignore the basics at their peril:
- 89% of customers have stopped buying from online stores after they’ve experienced poor service (source: Right Now)
- A 5% reduction in customer abandonment rate can increase profitability by 25% – 125%. (Source: “Leading on the Edge ofChaos,” Murphy & Murphy)
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Shopify Unite 2019
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June 18-20, 2019 | Beanfield Centre, Toronto, Canada
At Shopify Unite, partners and developers from around the world come together for three days of conversation about the future of commerce, connection to like-minded peers, and celebration of shared achievements. Attendees will hear from Shopify leadership, get an exclusive glimpse at product roadmaps, and explore the opportunity ahead.
If you’re a Shopify Partner or Shopify Developer, this conference is for you!
This three-day conference is for Shopify Partners and Shopify Developers who build apps and custom integrations, or who work with Shopify merchants providing services like web design, development, marketing, business strategy, and more.
Register for the conference now!
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Traction Conference 2019
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Aug 7 – 8, 2019 | JW Marriott Parq, Vancouver
Traction Conference brings you actionable strategies and tactics for supercharging your growth, straight from founders and leaders of some of the fastest growing companies like Google, Twentieth Century Fox, Reddit, LinkedIn, Slack, Trello, Github, New Relic, Box, SendGrid, Grammarly, Bumble and much more.
Plus you get to network with and get on a first-name basis with Fortune 500 leaders, high-growth startup founders, leading investors, and major media.
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