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5 Ways to Profit from Buy Online Pickup In Store Programs

If you’re a bricks and clicks retailer, then you have the potential to deliver something Amazon can’t – an omnichannel experience. Said differently, you have the potential to delight customers whether they feel like shopping online, in stores, or both.
According to a Blackhawk Engagement Solutions Study, 86% of online shoppers would consider purchasing digitally and picking up in a store to save $10 on a $50 item. Also, according to Pixel Media, more than 80% of U.S. shoppers want the ability to check for nearby product availability

These are just two reasons why so many retailers offer customers the option to Buy Online and Pickup In Store.

Buy Online and Pickup In Store, also known as Click and Collect, offers incredible benefits. Customers enjoy picking up an item today, instead of waiting for shipment. And they especially enjoy saving on shipping costs. Retailers reduce shipping costs and increase basket sizes. It’s a win-win. And it’s a win-win that isn’t available to pure-play ecommerce businesses.

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Watch this slideshare to learn:

Customer benefits from buy online pickup in store programs
Retailer benefits from click and collect
Challenges to running an effective buy online pickup in store program
Solutions to ensure a winning click and collect program

Written By:

Indy Pereira

Indy Pereira helps ecommerce brands optimize their shipping and fulfillment with Cahoot’s technology. With a background in both sales and people operations, she bridges customer needs with strategic solutions that drive growth. Indy works closely with merchants every day and brings real-world insight into what makes logistics efficient and scalable.

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5 Ways Omnichannel Retailers Increase Profits with Ship From Store Programs

Sales: Consumers research online and shop in stores.
Marketing: Marketers reach the same individual customer via email, online ads, and social media.
Fulfillment: Increasingly, retailers are using stores to service online orders, while at the same using online capabilities to improve store experiences.

Click Image to View Slideshare

How Retail Ship From Store Programs Increase Customer Loyalty and Margins

Savvy omnichannel retailers are continuously upping their game to bring consistently outstanding experiences to consumers, regardless of whether they are online, in stores, or on the phones with a contact center rep.

Some of the most successful are deploying ship from store programs to increase customer experience and profits. They fulfill an increasing proportion of online orders by shipping from stores, instead of from warehouses. Merchants like ToysRus, GameStop and Nordstrom have generated tremendous gains by using this approach. Benefits include:

Faster and Cheaper Delivery: Shipping from the store closest to the customer
Optimizing Inventory: Increasing inventory turns by shipping from overstocked stores
Saving a Sale: Shipping from stores when an item is out of stock in warehouses

See our slideshare to learn how ship from store strategies increase inventory turnover, deliver orders faster, cut shipping costs, increase available SKUs and reduce working capital requirements.

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