[Webinar] Prep for Holiday Fraud in Online Apparel and Accessories
There are two types of ecommerce businesses:
- Those that have been hit by fraud
- Those that will be hit by fraud
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I'm Interested in Saving Time and MoneyAttend this webinar for a 30-minute discussion about the trends, tactics and strategies online fashion and apparel merchants may see during the holiday season. Hear from merchants that have found success in fraud mitigation and prevention and other industry experts as we discuss:
- Ecommerce trends specific to online apparel and accessories merchants
- Techniques to accept more orders during the holidays
- How to reduce fraud losses without negatively affecting sales
- Managing the fraud and risk process with efficiency
Moderator
Derek Jones
Sales Executive, Kount
Panelists
Manish Chowdhary
CEO, Pulse Commerce
Tannis Anderson
Warehouse Manager, Soccerpro.com
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How to Increase Online Conversions with Dynamic Imaging [Webinar]
In this article
2 minutes
If you’re an online retailer who sells custom products, then you know how hard it is to boost online conversion rates and reduce returns. Customers are unsure what the final product will look like. And if it doesn’t meet expectations, returns and dissatisfied customers are likely.
Dynamic imaging helps retailers improve online conversions and reduce returns
- Customers preview their customized products (e.g. imprint, engraving, embroidery, etc.), increasing conversions.
- Products are more likely to match a computer image than a mental image, so returns are lower.
View our on-demand webinar to learn:
- What is dynamic imaging? And why is it important for converting online shoppers into buyers?
- What are the types of Dynamic imaging? What are the differences between Production Imaging and Customization Imaging. Which ones make sense in which situations?
- Dynamic Imaging Retailer Case Study: How a mid-market specialty gifts retailer increased conversions with dynamic imaging?
- Benefits to Your Business: How can you give your customers the best shopping experience that leads to more sales and less abandoned carts?
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How Smart Retailers Use Data to Grow Profitably [Webinar]
In this article
2 minutes
Click here to watch on-demand Webinar Data and analytics are the oil of the Internet Age. More and more retailers of all sizes are using data and analytics to improve operations and decision-making. Without this oil, it’s impossible to keep your retail engine running in the race with Amazon and Walmart. In fact, as of August 2017 over 6,300 2017 U.S retail store closings had been announced.
Slash Your Fulfillment Costs by Up to 30%
Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!
I'm Interested in Saving Time and MoneyTo survive in this environment, retailers must analyze and manage against key performance indicators (KPIs) to continuously improve service levels, cut inventory costs, increase conversions, sales, average order values and much more. The good news for middle market merchants is that the data analysis capabilities they need are readily available. Not long ago, the required data and analytics were available only to much larger retailers.
Amazon + Walmart = Higher service levels + lower prices = Lower Margins
As a result, the retail landscape is changing at a meteoric pace. These companies have increased customer expectations and the cost of delighting consumers. At the same time, they’ve cut costs and continue to grow while maintaining razor thin margins. The impact? Extinction level events are happening thousands of times per year.
Watch our on-demand webinar, How Smart Retailers Use Data to Grow Profitability, to see how mid-market retailers like you can analyze your data and KPIs to increase sales, increase inventory turns, reduce working capital requirements and increase profitability.
This webinar, hosted by Pulse Commerce’s CEO, Manish Chowdhary, and Juno Active’s Jim Nekola, covers:
Important KPIs to track and improve:
- Sales KPIs
- Order and Inventory KPIs
Important levels of analysis
- Store and channel level KPIs and benchmarks
- Category, item and sku level KPIs
Critical decisions and their impacts
- Which products are driving growth and which are a drag on profits?
- Which items should be pruned from the catalog?
- Which items should we promote more aggressively?
Juno Active Case Study
- How a women’s plus size activewear retailer increases profits with KPI and data analytics
- Reports and KPIs for sales, orders and inventory
- Critical decisions
Watch it now for some pragmatic tips to help you get ahead of the competition.
Watch On-Demand Webinar
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Boost Ecommerce Conversions & Revenue With A/B Testing [Webinar]
Would your business benefit from a 325% increase in email clicks? Or a 300% increase in leads from landing pages?
If you’re performing A/B testing on your retail website, then you’re likely achieving these levels of improvements, page-by-page and email-by-email, every day.
If not, consider this: If you are running pay-per-click advertising campaigns, and you increase click-to-conversion from 5% to 10%, then you’ll reduce your acquisition cost or your cost per lead by 50%.
A/B testing compares two variations of the same web page, email, ad, or other marketing asset to learn which one performs the best among customers and increases conversion rates and revenue. The change can be as simple as a single headline or button, or be a complete redesign of the marketing asset.
Let’s look at an example:
Version A
Version B
Winner: Version A generated 439% more leads!
Low cost and easy to use, A/B testing has become a go-to technique for marketers striving to increase conversion rates and revenue, often generating 100%+ improvements in critical KPIs. However, there is no magic formula. If A/B test results were repeatable for every website every time, there would be no need to A/B test at all. Every audience is different.
Patrick McKenzie asserts, in a KissMetrics Blog Post about A/B Testing, that success hinges on Incubating a culture of testing – Many companies resort to a culture of “let’s ask what the boss thinks”. Don’t leave it to the boss to decide; let the data decide.
Almost anything on your website, landing pages, and emails can be A/B tested, including headlines, paragraph text, testimonials, calls to action (CTAs), buttons, images, media mentions, promotions, navigation, subject lines, and more.
Slash Your Fulfillment Costs by Up to 30%
Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!
I'm Interested in Saving Time and MoneyAnd there are multiple KPIs you may seek to improve, depending on your goals. KPIs to improve include click through rate, average order value, conversion rate, product page views, add to cart rate, and revenue per visitor.
A/B testing seems simple on the surface, but can be quite complex. What do we test? And what metrics are we using to decide whether Option A or Option B wins?
In this free, on-demand webinar, Pulse Commerce’s CEO, Manish Chowdhary, and My Wedding Reception Ideas‘ CEO, Ray Miller, provide retailers with insights on:
- What is A/B testing
- Why you should use A/B tests
- How A/B testing can increase revenue and conversions
- Which aspects of ecommerce can be A/B tested
- How to conduct a successful A/B test
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How to Market and Sell on Pinterest [Webinar]
Pinterest is a rising tide that’s lifting many online retailers’ ships. With over 200mm monthly users and growing, an increasing share of retail site traffic is driven by Pinterest referrals.
Merchants that ignore Pinterest do so at their own peril. With thin retail margins making every 1% increase in traffic matter more every day, the power of Pinterest’s visual engagement platform can be profound.
The Power of Pinterest:
- 93% of ‘Pinners’ use Pinterest to plan purchases
- 96% of ‘Pinners’ use Pinterest to gather product information
- 87% of ‘Pinners’ have decided to purchase because of Pinterest
In this free, on-demand webinar, Pulse Commerce’s CEO, Manish Chowdhary, and My Wedding Reception Ideas‘ CEO, Ray Miller, provide retailers with insights on how mid-market omnichannel retailers are generating demand and growth through Pinterest.
Topics include:
- Creating a Pinterest business account
- Pin content and optimization
- How Pinterest promotes your business
- Pinterest scheduling tools
- How to advertise on Pinterest
Slash Your Fulfillment Costs by Up to 30%
Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!
I'm Interested in Saving Time and Money
Written By:
Indy Pereira
Indy Pereira helps ecommerce brands optimize their shipping and fulfillment with Cahoot’s technology. With a background in both sales and people operations, she bridges customer needs with strategic solutions that drive growth. Indy works closely with merchants every day and brings real-world insight into what makes logistics efficient and scalable.
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Building an Effective Digital Loyalty Program in the Amazon Age [Free Webinar]
In this article
2 minutes
Did you know that you can boost your revenues by 95% if you increase customer loyalty by 5%?
In fact, it is seven times more costly to acquire a new customer than to retain an old one.
Companies like Amazon and Nordstrom know that investments in loyalty pay handsomely and have created outstanding rewards programs. These retailers have millions of subscribers and are market leaders in customer loyalty.
The importance of retail customer loyalty and retention is profound.
- 73% of ‘members’ will recommend brands with good loyalty programs
- 70% of consumers will spend more if they can be rewarded
Our webinar, featuring Robbie Kellman Baxter, best-selling author of “The Membership Economy,” shows how to apply the principles of the membership economy to the retail sector.
The webinar explains how to shift the retail paradigm from transactional, where a purchase is considered the finish line, to membership based, where the first transaction is the starting line.
Creating an effective loyalty or membership program is no simple task. Aside from discounts, what can we offer to encourage loyalty? Aside from purchases, what activities and behaviors should we reward?
Slash Your Fulfillment Costs by Up to 30%
Cut shipping expenses by 30% and boost profit with Cahoot's AI-optimized fulfillment services and modern tech —no overheads and no humans required!
I'm Interested in Saving Time and MoneyThe transformation from the transactional economy to the membership economy is taking place along 4 key dimensions. And each dimension, alone, has recently been the source of disruptive innovation:
The structure of a loyalty program in the membership economy is just the beginning. The webinar also describes how to address the 4 characteristics of the most successful loyalty programs:
- They are aligned with the brand
- The program fulfills a customer need
- The program adds enjoyment to the customer experience
- Redemption is easy
And Manish Chowdhary, CEO of Pulse Commerce, provides additional examples of how companies can go the extra mile:
- Pick a creative name. For example, SoccerPro gives customers a ‘PROfile’
- Make points sound like treasure. For example, Pixi Beauty’s ‘Pixi Dust’
- Reward more than just purchases. For example, rewards for site visits and social shares.
- Offer more than just store discounts. For example, free gifts with purchase.
Our free, on-demand webinar demonstrates how your retail business can apply these strategies to improve retention and raise the lifetime value of your customers.
Written By:
Indy Pereira
Indy Pereira helps ecommerce brands optimize their shipping and fulfillment with Cahoot’s technology. With a background in both sales and people operations, she bridges customer needs with strategic solutions that drive growth. Indy works closely with merchants every day and brings real-world insight into what makes logistics efficient and scalable.
Turn Returns Into New Revenue
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